A cheeky social media Russia 2018 ambush campaign from Ikea sees the furniture and homeware behemoth roll out a set of cheeky tweets aimed at fans, non-fans and rivals The tactical initiative, which rolls out on 19 June, sees Ikea acknowledge that the World Cup often totally divides the living room and the brand is… Continue reading Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
