March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches
Tag: Meme
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Late October saw the launch of a new licensing partnership between the NFL Players Association (NFLPA)’s marketing arm – the NFL Players Inc – and Altered Reality Corporation to create the very first shareable 3D images of some of the NFL’s biggest stars. This groundbreaking tie-up sees the athletes become ‘virtual presences’ in ARC’s… Continue reading NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Brands Hail Howard & Drive US Keeper Marketing Memes
US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) were quick to leverage his achievements. The dominant approach to leveraging Howard’s impressive performance was to jump on the Howard meme internet bandwagon. While… Continue reading Brands Hail Howard & Drive US Keeper Marketing Memes
The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
From internet meme to real-time and low latency, and from ambush activity to news-jacking, when it comes to contemporary marketing jargon, the Suarez Bite has become the go-to World Cup trend story: The Suarez/Chiellini bit story spread socially like wildfire and marketers around the globe couldn’t resist the opportunity to leverage the trend to… Continue reading The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
World Cup Magic Spray In Social Shaving Foam Wars
World Cup watchers around the globe have been fascinated by the referees’ magic spray and, as with most things that become a social media sensation, rival brands have been newsjacking the foam phenomenon. While the spray has been a familiar part of the referee’s kit throughout the last season in Latin American and the MLS,… Continue reading World Cup Magic Spray In Social Shaving Foam Wars
