Late 2019 saw the launch of an innovative, animated crossover campaign from EASports NHL and Adidas featuring superstars from both the NFL and the NBA. The Minnesota Vikings receiver Adam Thielen, star of the Pittsburgh Steelers offence JuJu Smith-Schuster’s and the Toronto Raptors point guard Kyle Lowry’s make a splash in the world of… Continue reading EA Sports NHL & Adidas Team Up For Crossover Campaign Called ‘Take Notice’
Tag: Juju Smith-Schuster
EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
Following July’s initial launch marketing for Madden NFL 20, EA Sports rolled out a further burst of marketing to leverage the start of the new 2019/20 football season with a campaign phase that showcased a few of the featured players in their own humorous spots. Working with agency Johannes Leonardo, this phase saw a… Continue reading EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
Late July saw EA Sports roll out a new, multi-platform campaign, running under the title ‘Bring It On’, promoting the August release of its latest Madden NFL 20 game. The Madden NFL franchise is the USA’s best-selling sports game: an EA Sports staple with a history of realistic play and fandom that spans decades.… Continue reading EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Late October saw the launch of a new licensing partnership between the NFL Players Association (NFLPA)’s marketing arm – the NFL Players Inc – and Altered Reality Corporation to create the very first shareable 3D images of some of the NFL’s biggest stars. This groundbreaking tie-up sees the athletes become ‘virtual presences’ in ARC’s… Continue reading NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
