Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory activations and promotional responses. Following his five set win over Roger Federer, Djokovic’s second All England Club win, brand partners Adidas, Head, Seiko, Uniqlo and… Continue reading Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
Tag: Newsjacking
Brands Hail Howard & Drive US Keeper Marketing Memes
US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) were quick to leverage his achievements. The dominant approach to leveraging Howard’s impressive performance was to jump on the Howard meme internet bandwagon. While… Continue reading Brands Hail Howard & Drive US Keeper Marketing Memes
The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
From internet meme to real-time and low latency, and from ambush activity to news-jacking, when it comes to contemporary marketing jargon, the Suarez Bite has become the go-to World Cup trend story: The Suarez/Chiellini bit story spread socially like wildfire and marketers around the globe couldn’t resist the opportunity to leverage the trend to… Continue reading The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
World Cup Magic Spray In Social Shaving Foam Wars
World Cup watchers around the globe have been fascinated by the referees’ magic spray and, as with most things that become a social media sensation, rival brands have been newsjacking the foam phenomenon. While the spray has been a familiar part of the referee’s kit throughout the last season in Latin American and the MLS,… Continue reading World Cup Magic Spray In Social Shaving Foam Wars
