Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory activations and promotional responses. Following his five set win over Roger Federer, Djokovic’s second All England Club win, brand partners Adidas, Head, Seiko, Uniqlo and… Continue reading Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
