As the tournament got underway on 9 April, the fantasy sports gaming platform Dream11 began rolling two parallel campaigns each spearheaded by a set of six spots all activating its title sponsorship of the 2021 Indian Premier League (IPL). The twin campaigns were both conceptualised and created by Tilt Brand Solutions and revolve around… Continue reading Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
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Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
