Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign.   The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson

Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson.   Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson

Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership

Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion.   The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership

Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation

Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran on tournament broadcaster Star Sports and across digital and social platforms and sought to drive downloads from its web hub.   Fronted by cricket super stars… Continue reading Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation

Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns

As the tournament got underway on 9 April, the fantasy sports gaming platform Dream11 began rolling two parallel campaigns each spearheaded by a set of six spots all activating its title sponsorship of the 2021 Indian Premier League (IPL).   The twin campaigns were both conceptualised and created by Tilt Brand Solutions and revolve around… Continue reading Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns