Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear. The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
Tag: IPL 2021
Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021. The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
BCCI streaming partner Disney+ Hotstar promoted its IPL 2021 coverage ahead of the 9 April first ball by rolling out its tournament anthem called ‘India Ki Vibe Alag Hai’. Launched on 7 April, the three-minute ‘India’s Vibe Is Different’ anthem and accompanying spot was conceptualised by the Disney+ Hotstar in-house marketing team and electronic… Continue reading Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh. The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
As the tournament got underway on 9 April, the fantasy sports gaming platform Dream11 began rolling two parallel campaigns each spearheaded by a set of six spots all activating its title sponsorship of the 2021 Indian Premier League (IPL). The twin campaigns were both conceptualised and created by Tilt Brand Solutions and revolve around… Continue reading Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
The first week of April saw fantasy sports platform MyTeam11 release a new campaign leveraging its rights and building buzz ahead of the IPL 2021. Conceptualised by the sponsor’s in-house marketing and production team, the campaign is called ‘Ab Poora India Khelega / Now All India Will Play’ is led by a trio of… Continue reading IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest
Ahead of the February auction for the 2021 edition of the IPL, official broadcaster Star Sports has brought back its ‘Election Se Selection’ campaign with a fresh twist. The idea is that cricket fans predict signings for their favourite franchise and those whose own selections best match the real ones on auction day win… Continue reading Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest
