Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear. The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
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7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
7-Eleven’s leverages the kick-off of the new NFL season with an integrated marketing push revolving around the brand becoming a ‘Football Fan HQ’ that is led by a set of gamified AR challenges in its app that offer a chance to scoop an autographed selfie with Dallas Cowboys quarterback Dak Prescott. The activation’s anchor… Continue reading 7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
