CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign

Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear.   The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign

Great For The Good – CRED & Indian Premier League (IPL)

Activating its official IPL sponsorship around the 2021 season – which ended up running from April through to October – payments partner and online credit card payments brand CRED launched a multi-strand activation programme spearheaded by a comic through-the-line campaign called ‘Great For The Good’ fronted by a set of comic commercial featuring actor Jim… Continue reading Great For The Good – CRED & Indian Premier League (IPL)

Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation

As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh.   The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation