A cricket-themed May campaign from Indian additives brand Silvin leveraged spiking interest in the sport during the KIPL 2022 season and was spearheaded by a hero spot featuring a team entirely made up of wicketkeepers – complete with with comic run-ups in full pads and chaotic scenes as wicket-keeper gloves fly everywhere. The film,… Continue reading Silvin Rolls Out Cricket-Themed Comic Commercial Emphasising A Need For The Right Mix In Additives
Tag: DDB Mudra Group
Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh. The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
NBA Promotes First India Games By Going Back To Where It All Began – The Backyard
A ball in hand and a hoop in a backyard is where basketball’s true origins lie and to promote its first games in India the NBA launched a marketing campaign revolving around where it all began. The initiative, created in harness with creative agency DDB Mudra, the NBA India games campaign is spearhead by… Continue reading NBA Promotes First India Games By Going Back To Where It All Began – The Backyard
Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted
Early April saw Royal Challenge Sports Drink launch #ChallengeAccepted: a campaign that challenges gender-based stereotypes in cricket and shines a spotlight on the idea of sports equality that will lead to a better tomorrow on and off the field. The Diageo owned brand’s initiative aims to generate support for the first-ever mixed gender T20… Continue reading Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted
