A cricket-themed May campaign from Indian additives brand Silvin leveraged spiking interest in the sport during the KIPL 2022 season and was spearheaded by a hero spot featuring a team entirely made up of wicketkeepers – complete with with comic run-ups in full pads and chaotic scenes as wicket-keeper gloves fly everywhere. The film,… Continue reading Silvin Rolls Out Cricket-Themed Comic Commercial Emphasising A Need For The Right Mix In Additives
