September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
Tag: Disney+ Hotstar
MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage
Star Sports teamed up with Indian cricket legend MS Dhoni for a December campaign promoting the Vivo Pro Kabaddi League (PKL) Season 8 called ‘Jo Bhidega Woh Badhega’ (which translate as ‘Whoever Fights Will Rise’). To promote the Star Sports Network and Disney+ Hotstar coverage of the new PKL season, Dhoni acts as a… Continue reading MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage
Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
BCCI streaming partner Disney+ Hotstar promoted its IPL 2021 coverage ahead of the 9 April first ball by rolling out its tournament anthem called ‘India Ki Vibe Alag Hai’. Launched on 7 April, the three-minute ‘India’s Vibe Is Different’ anthem and accompanying spot was conceptualised by the Disney+ Hotstar in-house marketing team and electronic… Continue reading Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
