September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
