MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage

Star Sports teamed up with Indian cricket legend MS Dhoni for a December campaign promoting the Vivo Pro Kabaddi League (PKL) Season 8 called ‘Jo Bhidega Woh Badhega’ (which translate as ‘Whoever Fights Will Rise’).   To promote the Star Sports Network and Disney+ Hotstar coverage of the new PKL season, Dhoni acts as a… Continue reading MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage

Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends

March saw Hotstar roll out a new campaign urging cricket fans across India to watch the 12th season of the Indian Premier League together with friends and family.   The campaign from the digital and mobile entertainment brand, owned by Star India, was developed in alliance with agency DDB Mudra and spearheaded by a hero… Continue reading Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends