Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign. The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Tag: MS Dhoni
AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni
Late October saw the Association of Mutual Funds in India (AMFI) launch a campaign called ‘Mutual Funds Sahi Hai / Mutual Funds Are Good’ featuring a pair of genuine Indian cricket all-time greats and former skippers – Sachin Tendulkar and MS Dhoni. Conceptualised by agency Wunderman Thompson, the campaign promotes monthly SIP investing and was… Continue reading AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni
Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022. The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
BharatMatrimony Team Up With Cricket Star Dhoni To Urge Girls To Prioritise Education Over Marriage
BharatMatrimony, the online matrimony service, teamed up with Indian cricket icon and former national team skipper MS Dhoni to launch a campaign titled ‘Pehle Padhai Phir Shaadi’ (First Studies, Then Marriage) to empower girls to prioritise education over marriage. Conceptualized by Isobar, the commercial sets out to encourage parents to inspire and support their daughters in… Continue reading BharatMatrimony Team Up With Cricket Star Dhoni To Urge Girls To Prioritise Education Over Marriage
Insurer Turtlemint Goes Into Bat With MS Dhoni To Promote Active Insurance Plan #ActiveHoJaao
Indian insurance brand Turtlemint teamed up with cricketing super star MS Dhoni to promote a new ‘active health insurance plan’ through a campaign conceptualised by agency Lowe Lintas. Turtlemint announced the appointment of Mahendra Singh Dhoni as its new brand ambassador in late January immediately ahead of launching a February campaign starring the former… Continue reading Insurer Turtlemint Goes Into Bat With MS Dhoni To Promote Active Insurance Plan #ActiveHoJaao
EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Indian EdTech company Unacademy continued its cricket-theme marketing strand in January 2022 with a new ‘Don’t Give Up’ brand film fronted by athlete ambassador MS Dhoni which offers life lessons from the former Indian captain. The latest spot from India’s largest online learning platform, called ‘Life Lessons No7: Don’t Give Up’, is an 85-second… Continue reading EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage
Star Sports teamed up with Indian cricket legend MS Dhoni for a December campaign promoting the Vivo Pro Kabaddi League (PKL) Season 8 called ‘Jo Bhidega Woh Badhega’ (which translate as ‘Whoever Fights Will Rise’). To promote the Star Sports Network and Disney+ Hotstar coverage of the new PKL season, Dhoni acts as a… Continue reading MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage
Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021. The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
As the tournament got underway on 9 April, the fantasy sports gaming platform Dream11 began rolling two parallel campaigns each spearheaded by a set of six spots all activating its title sponsorship of the 2021 Indian Premier League (IPL). The twin campaigns were both conceptualised and created by Tilt Brand Solutions and revolve around… Continue reading Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL). The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Gulf Oil India’s Animated Athlete Ambassador Ad Sees Dhoni Front Covid Related ‘New Way Forward
Gulf Oil, a leading lubricant brand in India, launched an upbeat animated video featuring brand ambassador and cricket super star with Mahindra Singh Dhoni emphasising positive changes evolving from the Covid-19 crisis. Called #NewWayForward, the campaign emphasises the importance of having a positive outlook even as the world continues to combat coronavirus and seeks to offer… Continue reading Gulf Oil India’s Animated Athlete Ambassador Ad Sees Dhoni Front Covid Related ‘New Way Forward
