BharatMatrimony, the online matrimony service, teamed up with Indian cricket icon and former national team skipper MS Dhoni to launch a campaign titled ‘Pehle Padhai Phir Shaadi’ (First Studies, Then Marriage) to empower girls to prioritise education over marriage. Conceptualized by Isobar, the commercial sets out to encourage parents to inspire and support their daughters in… Continue reading BharatMatrimony Team Up With Cricket Star Dhoni To Urge Girls To Prioritise Education Over Marriage
Tag: Isobar
MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
MLB beer partner Budweiser approached Opening Day with an inspirational commercial that leverages MLB Opening Day by celebrating the league’s first black player who was born 100 years ago. The 3-minute commercial, called ‘Impact’, was directed by legendary movie maker Spike Lee and is narrated by Robinson’s daughter Sharon Robinson. The creative highlights… Continue reading MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
Aston Villa / Isobar – 2018-19 Kit Launch Platform
Isobar and Aston Villa FC developed a new, immersive digital platform specifically to launch the club’s 2018-19 season kits. The platform was created to support Aston Villa’s innovative three-way kit partnership for the season: one which saw the club work with local fan designer LUKE 1977 and manufacturer Fanatics. To promote and drive purchasing… Continue reading Aston Villa / Isobar – 2018-19 Kit Launch Platform
Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before. But instead of concentrating on emotionally and functionally compelling reasons to start running (eg health and wellness, or peace of mind and sleep benefits), the wwork is based on… Continue reading Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
