MLB beer partner Budweiser approached Opening Day with an inspirational commercial that leverages MLB Opening Day by celebrating the league’s first black player who was born 100 years ago. The 3-minute commercial, called ‘Impact’, was directed by legendary movie maker Spike Lee and is narrated by Robinson’s daughter Sharon Robinson. The creative highlights… Continue reading MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
