Following on from the first week of the new baseball season, MLB official beer partner Budweiser brought inclusion, diversity and unity to the forefront of the baseball conversation with the launch a new campaign, called ‘Rise’, that celebrates the legacy of Jackie Robinson and which will culminate on Jackie Robinson Day. Robinson changed baseball… Continue reading Budweiser Leverages MLB Partnership With ‘Rise’ Campaign Celebrating Jackie Robinson Day
Tag: Jackie Robinson
MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
MLB beer partner Budweiser approached Opening Day with an inspirational commercial that leverages MLB Opening Day by celebrating the league’s first black player who was born 100 years ago. The 3-minute commercial, called ‘Impact’, was directed by legendary movie maker Spike Lee and is narrated by Robinson’s daughter Sharon Robinson. The creative highlights… Continue reading MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
