A Valentine’s Day, digital-first marketing campaign for WEAR by Erin Andrews is built around the benefits of genuinely knowing what your sports-fan partner is passionate about instead of buying awful last-minute gifts. The women’s sportswear apparel range, created by star sports reporter and entrepreneur Erin Andrews, is positioned as offering gifting opportunities for those… Continue reading Founder Erin Andrews Plays Biker Anti-Hero In WEAR Female Sportswear Valentine’s Day Spot
Tag: Fanatics
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Aston Villa / Isobar – 2018-19 Kit Launch Platform
Isobar and Aston Villa FC developed a new, immersive digital platform specifically to launch the club’s 2018-19 season kits. The platform was created to support Aston Villa’s innovative three-way kit partnership for the season: one which saw the club work with local fan designer LUKE 1977 and manufacturer Fanatics. To promote and drive purchasing… Continue reading Aston Villa / Isobar – 2018-19 Kit Launch Platform
