In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Tag: Equity
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
