In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
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New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression algorithm to guide the editing process of its her 30-second commercial. The sportswear brand’s multi-layered NYC Marathon activation was spearhead by a lead spot called… Continue reading New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
