New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression algorithm to guide the editing process of its her 30-second commercial. The sportswear brand’s multi-layered NYC Marathon activation was spearhead by a lead spot called… Continue reading New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
Tag: VML
New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Early February saw New Balance roll out a fresh brand platform championing its ‘independence’. The 112-year-old company, which has been based on Boston for more than a century, is aiming to differentiate itself from competitors through a new ‘Fearlessly Independent’ positioning. The new messaging, which has been designed as a customer call-to-action to… Continue reading New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
