Tag: Championship

Aston Villa / Isobar – 2018-19 Kit Launch Platform

  Isobar and Aston Villa FC developed a new, immersive digital platform specifically to launch the club’s 2018-19 season kits.   The platform was created to support Aston Villa’s innovative three-way kit partnership for the season: one which saw the club work with local fan designer LUKE 1977 and manufacturer Fanatics. To promote and drive purchasing… Continue reading Aston Villa / Isobar – 2018-19 Kit Launch Platform

Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot

Ideal Boilers, the shirt sponsor of EFL Championship club West Bromwich Albion, kicked off its new official partner status with a multi-platform new season campaign fronted by the debut of an (absurd and eclectic) new sponsor mascot called Boiler Man.   Over opening weekend, the brand generated plenty of fan fun and cheer and no little… Continue reading Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot

Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Championship club Bristol City FC’s recent social success has largely based on silly, surreal player goal celebration GIFs.   The Robins, a club in the second tier of English football, have been steadily growing their social following since the start of this 2017/18 season by working with all of its players to record an official… Continue reading Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Paddy Power & Stonewall #RightBehindGayFootballers

Stonewall has linked with bookmaker Paddy Power to challenge players to show their support for gay footballers by wearing rainbow boot laces for its ‘Right Behind Gay Footballers’ campaign.   The campaign has sent rainbow laces to every footballer at the UK’s 134 professional clubs and asked for them to be worn for the weekend… Continue reading Paddy Power & Stonewall #RightBehindGayFootballers