March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches
