Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Tag: Charity Donation
Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
JC Penney, the official retail sponsor of The Oscars show, is using the ceremony for its spring campaign launch with a series of in-show digital and social initiatives as well as a more traditional commercial ad buy in the telecast. This is the 14th consecutive year that the retailer has partnered with the The… Continue reading Oscars’ Retail Partner JC Penney’s Live 2nd Screen, In-Show, Cause-Led Game
Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen. Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Coca-Cola’s Red Cross Vending Machine In Japan
Coca-Cola and the Japanese Red Cross have rolled out a vending machine that lets users donate money directly to the vending machine. The machines stock the usual array of soft drinks, but they also offer the simple ‘charity button’, clearly branded with the red cross logo. When someone donates the machine emits a… Continue reading Coca-Cola’s Red Cross Vending Machine In Japan
