Activating its UEFA Champions League rights around the final in Milan, Heineken in Brazil took-on gender stereotypes through a spot called ‘The Cliché’. The campaign tackles a pervasive gender stereotype head-on in a three-minute social spot that starts out a week before the big game by posing a question to unsuspecting male football fans:… Continue reading Heineken’s Champions League Final ‘Cliché Stunt Twists Gender Stereotypes
Tag: Champions League 2016
UEFA CL Final: AV #Favourite5 Work Links Traditional & Local To Digital & Global
UEFA’s Champions League tournament may offer its sponsors a staggering 348 days a year to activate in, but few properties offer a platform for brands as huge as the final itself. Milan’s San Siro will hold 72,000 for this year’s final, but the match claims to being the biggest annual sporting event – the… Continue reading UEFA CL Final: AV #Favourite5 Work Links Traditional & Local To Digital & Global
Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
UEFA Champions League sponsor Pepsi Max has created a spectacular ‘Volley 360’ immersive on-site experience for fans to test themselves against during the build up to the 2016 final. In host city Milan’s Piazza Castello, the soft drinks giant has built the ultimate, hi-tech volley challenge and, between 26 and 29 May, supporters are being… Continue reading PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
