UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
