Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Tag: YouTube 360
Visa Activates NFL Draft Via 4-Candidate VR/360 Docu-Style Short Film Series
NFL payments partner Visa is the latest sport sponsor to front its activation with virtual reality in the form of a behind-the-scenes series leveraging the NFL Draft. Visa’s 360-degree documentary style films are fronted by four leading draft candidates and offer exclusive footage and insights into their own approach to the game and to… Continue reading Visa Activates NFL Draft Via 4-Candidate VR/360 Docu-Style Short Film Series
Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball? At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
