MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Tag: Player Mascots
Chevy’s Man Utd Mascots In New Season #PlayFor Work
Chevrolet continues to evolve its Manchester United led #PlayFor global football initiative around the world with a new joint mascot experience and online film initiative that connects the kids playing in the streets of Shanghai and on the playgrounds of Johannesburg to Wayne Rooney playing at Old Trafford. Built on the insight that kids… Continue reading Chevy’s Man Utd Mascots In New Season #PlayFor Work
Deco Fronts MasterCard CL PlayerMascot Training Camp
In the run up to Real and Atletico’s titanic Champions League Final, MasterCard unveiled former Portugal star Deco as the ‘manager’ of its player mascots with a spot showing the former Portugal player coaching a miniature mascot dream team at a secret Player Mascot Training Camp. The webfilm was part of the final phase… Continue reading Deco Fronts MasterCard CL PlayerMascot Training Camp
