Turkish Airlines, an official partner of the UEFA Champions League, leveraged the 2023 Final (played on 1 June in Istanbul’s Atatürk Olympic Stadium) with a campaign fronted by football legends and former UCL rivals Steven Gerrard and Cafu who played in the famous 2005 final in the same stadium which saw Liverpool FC come from… Continue reading Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Tag: Champions League Final
UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
The end of May saw HSBC UK champion internationalism in football, ambush UEFA’s finals and extend its ongoing ‘We Are Not An Island’ brand campaign by celebrating the first all English Champions League and Europa League finals. Developed by creative agency Wunderman Thompson, this OOH campaign continues the pro-internationalism message by celebrating the diversity… Continue reading HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
Cardiff’s UEFA Champions League Final > The World’s Biggest Sports Event In 2017?
With no Olympics, World Cup or Euros, UEFA’s 2017 Champions League Final in Cardiff was arguably the biggest sports event in the world this year. Broadcast live in 200-plus countries, its live global TV audience is estimated betwen 200 and 350 million – considerably larger than the Super Bowl. No wonder the rights… Continue reading Cardiff’s UEFA Champions League Final > The World’s Biggest Sports Event In 2017?
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Deco Fronts MasterCard CL PlayerMascot Training Camp
In the run up to Real and Atletico’s titanic Champions League Final, MasterCard unveiled former Portugal star Deco as the ‘manager’ of its player mascots with a spot showing the former Portugal player coaching a miniature mascot dream team at a secret Player Mascot Training Camp. The webfilm was part of the final phase… Continue reading Deco Fronts MasterCard CL PlayerMascot Training Camp
Nike’s Global ‘My Time Is Now’ Next Gen Interactive Video
Nike launched a new global football campaign during Saturday’s Champions League Final revolving around ‘next generation’. But this initiative sees the brand focus not only on the new wave of footballers taking the main stage, but also on the next generation of communication technology. The ‘My Time is Now’ initiative is spearheaded… Continue reading Nike’s Global ‘My Time Is Now’ Next Gen Interactive Video
