With no Olympics, World Cup or Euros, UEFA’s 2017 Champions League Final in Cardiff was arguably the biggest sports event in the world this year. Broadcast live in 200-plus countries, its live global TV audience is estimated betwen 200 and 350 million – considerably larger than the Super Bowl. No wonder the rights… Continue reading Cardiff’s UEFA Champions League Final > The World’s Biggest Sports Event In 2017?
Tag: Cardiff 2017
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign
As Europe’s football league’s reach a climax, UEFA sponsor Nissan refocuses its attention on the Champions League Final with a social media supporter engagement initiative called #GetThereWithGinola that spans fan created content and a once-in-a-lifetime competition experience. The rights holder’s official automotive partner’s ‘Get There With Ginola’ campaign offers fans an opportunity to go… Continue reading Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign
