Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Tag: Walkers
New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
On 1 February the UK crisp giant Walkers kicked off its UEFA Champions League campaign with an integrated, 12-week #WalkersUnited initiative – spanning TV work, point-of-sale assets, an on-pack competition promotion, plus a digital and an influencer activation strand – to promote a new range of sharing packs aimed at social occasions The new… Continue reading New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
