Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
