Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
