Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Tag: Champions League Festival
Ford’s Champions League Festival ‘Focus Cam’
A UEFA partner since 1992, Ford used the 2011 Champions League final primarily to promote the new Focus. While it ran an integrated campaign, overall it took a distinctly social media-led approach. Alongside more vanilla campaign elements – such as pitch side billboards, official courtesy cars and a tweaked version of its global… Continue reading Ford’s Champions League Festival ‘Focus Cam’
