UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
Tag: Fan Creation
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
