To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
Tag: US Military
Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods. The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
BoA & Ortiz Thank Veterans At MLB World Series Game 1
The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign. In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1
