One of the stand-out trends at the Consumer Electronics Show (CES) in Las Vegas was for IT companies and sports brands to partner on tech-driven sport and fitness projects. These ranged from innovative, future-facing experiments to new product launches. Amoung three of the highest profile partnerships unveiled at CES 2016 were HTC and… Continue reading Tech/Sports CES Live Data Partnerships Led By ESPN, Red Bull Media House & Intel Curie Collaboration
Tag: HTC
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against sprint king and green jersey winner Mark Cavendish. ‘You Vs’ is the sunglasses giant’s most innovative piece of cycling activation this summer. It’s a stylish… Continue reading Oakley’s You Vs Cavendish Digital Race Challenge
