Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’. Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Tag: United States Tennis Association
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ahead of the 2021 US Open, the United States Tennis Association (USTA) launched a new ‘Let’s Tennis’ campaign in mid-August to reposition itself and the game as less elitist and to change the perception that tennis is not an accessible sport. With its flagship tournament starting on 30 August in Flushing (Queens, New York),… Continue reading USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
Enabling The 2020 Virtual Open – IBM & USTA
After the pandemic forced the 2020 US Open to take place behind-closed-doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months (between June and August) which saw it utilise its Watson Discover, AI, Cloud and NLP systems and skills to create a multi-strand, multi-platform immersive digital… Continue reading Enabling The 2020 Virtual Open – IBM & USTA
Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Introduced by athlete ambassador Serena Williams and taking place on the evening of the tournament, US Open sponsor Chase (the consumer facing brand of US financial giant JP Morgan Chase) hosted a virtual kickoff concert featuring Khalid, Chloe x Halle and Kane Brown. A further example of the ongoing entertainment blending trend linking… Continue reading Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
In mid August sports drink Bodyarmor and the United States Tennis Association (USTA) unveiled a new multiyear partnership which saw Bodyarmor Lyte installed as the official sports drink of the US Open Tennis Championships. With the 2020 tournament taking place between 31 August and 13 September, the new sponsorship sees Bodyarmor products distributed to players… Continue reading Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
A powerful new social campaign from Chase leveraging its US Open partnership is fronted by Serena Williams and draws parallels between raising a child and winning a championship. Developed in harness with creative agency Droga5, the campaign rolled out to coincide with Williams, who is seeking a record 24th Grand Slam singles title, playing… Continue reading Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
The United States Tennis Association has a solid heritage in supporting women’s equality and to promote the opening day of the 2019 US Open – which was also Women’s Equality Day – the rights-holder chose to roll out a campaign driving awareness of the gender imbalance. The initiative sees the USTA address gender inequality… Continue reading United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to be ‘out’ and that’s one key insight around which agency McGarry Bowen Chicago developed the promotional initiative that aims to drive awareness, excitement and ticket sales.… Continue reading USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
