Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’

Introduced by athlete ambassador Serena Williams and taking place on the evening of the tournament, US Open sponsor Chase (the consumer facing brand of US financial giant JP Morgan Chase) hosted a virtual kickoff concert featuring Khalid, Chloe x Halle and Kane Brown.     A further example of the ongoing entertainment blending trend linking… Continue reading Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’

Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform

The New England Patriots quarterback and super star of the NFL is leveraging January’s playoff fever with the launch of his very own documentary social series debuting on the new Facebook Watch video platform.   The idea is that ‘Tom v Time’ will give fans an intimate look into Brady’s life both on and off… Continue reading Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform

NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series

The National Hockey League (NHL) and its new franchise the Las Vegas Golden Knights have partnered with GroupNine’s NowThis video arm on a new series for Facebook Watch called “Home Team”.   The new sports team series launched for the social media goliath’s streaming service essentially profiles the new Nevada-based side, the league’s latest expansion… Continue reading NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series