Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
Tag: US Open 2020
Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Introduced by athlete ambassador Serena Williams and taking place on the evening of the tournament, US Open sponsor Chase (the consumer facing brand of US financial giant JP Morgan Chase) hosted a virtual kickoff concert featuring Khalid, Chloe x Halle and Kane Brown. A further example of the ongoing entertainment blending trend linking… Continue reading Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
In mid August sports drink Bodyarmor and the United States Tennis Association (USTA) unveiled a new multiyear partnership which saw Bodyarmor Lyte installed as the official sports drink of the US Open Tennis Championships. With the 2020 tournament taking place between 31 August and 13 September, the new sponsorship sees Bodyarmor products distributed to players… Continue reading Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
