In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing the visibility of women’s sport. Linked to its promise that by 2025, 50% of its non-product-focused ad campaigns will feature female athletes or women’s sports… Continue reading Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
Tag: Women’s Equality
United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
The United States Tennis Association has a solid heritage in supporting women’s equality and to promote the opening day of the 2019 US Open – which was also Women’s Equality Day – the rights-holder chose to roll out a campaign driving awareness of the gender imbalance. The initiative sees the USTA address gender inequality… Continue reading United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open
Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
Nike’s latest values-based, powerful commercial debuted during the 2018 Oscars ceremony and stars and celebrates Serena Williams This 30-second spot, created by long-time agency Wieden + Kennedy Portland, features a footage montage of Williams on the tennis court over the years and a powerful, statement-style voiceover by the tennis super star about womanhood, race… Continue reading Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
