Nike’s latest values-based, powerful commercial debuted during the 2018 Oscars ceremony and stars and celebrates Serena Williams This 30-second spot, created by long-time agency Wieden + Kennedy Portland, features a footage montage of Williams on the tennis court over the years and a powerful, statement-style voiceover by the tennis super star about womanhood, race… Continue reading Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
Tag: Oscars
Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Reebok President Matt O’Toole used social media to make a request to the new Academy President John Bailey for a ‘Fitness’ Oscar in a low latency social stunt responding to the news of Bailey’s new appointment. O’Toole sent a letter to John Bailey, the brand spanking new president of the American Academy of Motion… Continue reading Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting
The Oscars, despite falling TV audiences, remains an A-List property for the very biggest advertisers. Sponsors like Cadillac and Kohl’s, plus ad-space buyers like IBM, McDonald’s and Samsung were among the brands spending record sums (around $2m per 30-seconds) to be part of the awards ceremony: in fact Cadillac’s ‘Rewind Time’ ad (which aired… Continue reading Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting
Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads
For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts. For those who find the average 90-minute movie too long, Getty distils each of the films nominated for Best Picture into quick fire 15-second summary bites. … Continue reading Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads
Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Host Fronts Academy & ABC Oscars Promo ‘Here We Go’
The Academy of Motion Picture Arts and Sciences and broadcaster ABC Marketing Entertainment first launched the 2014 Oscars’ ‘Here We Go’ promotional campaign online in December with a trailer fronted by ceremony host Ellen DeGeneres. The all-dancing/all-singing spot, directed by Paul Feig, fronted the ‘Here We Go’ campaign and rolled out nationwide on… Continue reading Host Fronts Academy & ABC Oscars Promo ‘Here We Go’
Big Voices In Big Places: Hyundai Oscars Strategy
Hyundai, one of the three main pillar sponsors of the Academy Awards Show, ran no less than nine commercials during the 26 February Oscars – two on the red carpet and seven during the actual ceremony. Hyundai picked up the exclusive auto maker slot after GM pulled out during the economic turmoil of… Continue reading Big Voices In Big Places: Hyundai Oscars Strategy
JCPenney Uses Its Oscar Sponsorship To Rebrand
US retailing giant JCPenney is in the midst of a major rebranding programme and it will use its sponsorship of the 2012 Academy Awards to continue this process – with ads particularly focused on its new pricing strategy as well as its Spring range. Penney, one of the three sponsor pillars of the… Continue reading JCPenney Uses Its Oscar Sponsorship To Rebrand
