Nike’s latest values-based, powerful commercial debuted during the 2018 Oscars ceremony and stars and celebrates Serena Williams This 30-second spot, created by long-time agency Wieden + Kennedy Portland, features a footage montage of Williams on the tennis court over the years and a powerful, statement-style voiceover by the tennis super star about womanhood, race… Continue reading Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
Tag: Academy Awards
Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its twitter feed and fuelled a social backlash amidst the ongoing Academy Awards race inequality controversy. Total Beauty posted an image of Goldberg at The Oscars… Continue reading Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars
‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Samsung’s Oscar’s ad buy was so huge it seemed as close as any brand could get to actually sponsoring the 85th Academy Awards. The giant South Korean conglomerate ran no less than six TV spots during ABC’s live ceremony broadcast – including a 90-second flagship commercial featuring film legend Tim Burton. All… Continue reading ‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Big Voices In Big Places: Hyundai Oscars Strategy
Hyundai, one of the three main pillar sponsors of the Academy Awards Show, ran no less than nine commercials during the 26 February Oscars – two on the red carpet and seven during the actual ceremony. Hyundai picked up the exclusive auto maker slot after GM pulled out during the economic turmoil of… Continue reading Big Voices In Big Places: Hyundai Oscars Strategy
JCPenney Uses Its Oscar Sponsorship To Rebrand
US retailing giant JCPenney is in the midst of a major rebranding programme and it will use its sponsorship of the 2012 Academy Awards to continue this process – with ads particularly focused on its new pricing strategy as well as its Spring range. Penney, one of the three sponsor pillars of the… Continue reading JCPenney Uses Its Oscar Sponsorship To Rebrand
