BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’.   The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts.   For those who find the average 90-minute movie too long, Getty distils each of the films nominated for Best Picture into quick fire 15-second summary bites.  … Continue reading Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

FIFA ‘Elements’ Work Against Discrimination & Manipulation

The first week of June saw FIFA also launch a new global campaign, ‘Elements’ aiming to raise awareness about crucial issues in football and how it is tackling these challenges.   Led by a series of TV spots which will run on official broadcasters around the world during the 2014 World Cup, Elements aims to… Continue reading FIFA ‘Elements’ Work Against Discrimination & Manipulation