A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
Tag: US Open 2021
USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ahead of the 2021 US Open, the United States Tennis Association (USTA) launched a new ‘Let’s Tennis’ campaign in mid-August to reposition itself and the game as less elitist and to change the perception that tennis is not an accessible sport. With its flagship tournament starting on 30 August in Flushing (Queens, New York),… Continue reading USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
Leveraging Father’s Day and spiking golf interest around the 2021 US Open, 17 June saw PGA Tour Superstore roll out a touching new national spot across the USA built around a touching father-and-son story. The ‘Scorecards’ campaign’s hero commercial, which was conceived by Knoxville-based creative agency Tombras, produced by Greenpoint Pictures and directed by… Continue reading PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
