USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020.   “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign

Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation

The first week of May saw Puma mark the anniversary of Usain Bolt’s record-breaking 9.58-second 100m sprint with a celebratory biographical book tribute that includes a hidden flipbook style sprint animation.   The sportswear brand’s athlete ambassador was presented with’The 9’58 Biography’ – a physical memento of the race that saw him become the fastest person… Continue reading Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation