In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’. The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem
Tag: FIFA men’s World Cup 2022
Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme. The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys through an on-pitch, in-store and digital ‘Football and Footlongs’ initiative which kicked off at the Socceroos Centenary and Farewell Match at Suncorp Stadium in Brisbane on… Continue reading Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’
BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame. Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’
FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves. The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Blankspot/Forza Football ‘Cards of Qatar’ Raises Awareness Of Migrant Worker FIFA World Cup Tragedies To Drive Change
To raise awareness of the thousands of unacceptable injuries and tragic deaths of migrant workers building 2022 FIFA World Cup venues in Qatar and to drive change in how they are treated, Blankspot teamed up with Forza Football on a project called ‘Cards Of Qatar’. The investigative journalism platform and the app led digital… Continue reading Blankspot/Forza Football ‘Cards of Qatar’ Raises Awareness Of Migrant Worker FIFA World Cup Tragedies To Drive Change
