Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme.   The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song